"Roughly how much does an app cost?" The honest answer: it depends. This article explains what drives the cost, so you can plan a realistic budget.
Cost is the question we are asked most. Two apps that sound similar can differ in price several times over, because what matters is not the type of app but the work behind it.
1. Number and complexity of features
Static pages are much quicker to build than features with business logic, such as tiered pricing, multi-level approvals or custom reports. The more business rules there are, the more development and testing is needed.
2. Integrations with other systems
Payment gateways, couriers, WhatsApp, marketplaces or your existing systems each need their own integration and testing work.
3. Custom design or a template
A design made for your brand takes research and prototyping. Templates cost less, but leave less room for customisation.
4. Platforms: web, Android, iOS
An app that has to run on the web, Android and iOS needs more work, although cross-platform technology such as Flutter or React Native can save a lot of time.
5. Data migration
Moving data out of spreadsheets or a legacy system means cleaning, mapping and reconciling it. The larger and messier the data, the bigger the job.
6. Costs after launch
- Hosting or cloud servers
- Domain name and SSL certificate
- Third-party service fees (AI APIs, SMS or email, for example)
- A maintenance plan for updates and fixes
Tips to keep your budget under control
- Start with a first version (MVP) containing only the most important features.
- Ask for a quote broken down by feature, not a single total.
- Make sure payments follow milestones you can verify.
- Ask about yearly running costs up front so there are no surprises.
Want a quick ballpark? Describe your project in the DIGASS AI Cost Estimator and get an estimated cost range in seconds, free and without signing up.